Posts made in December, 2017

Tailor Made for Community

Posted on Dec 12, 2017 in Uncategorized

My homework assignment each year is to visit as many new climbing gyms as possible. This year I have visited gyms on both coasts, the gulf, Europe and Iceland. What does climbing have in common everywhere I go? It is a natural for creating community. Think about it, most people climb with a partner or a group of friends, you generally rest between climbs, and unlike a lot of activities you can learn a lot by watching other climbers. One of the most educational visits was an evening I spent in Cliffs of Id on Fairfax Avenue in Culver City. Cliffs of Id is a Touchstone gym, of recent vintage, and although I did not climb on my visit, I enjoyed experiencing the community vibe. Inside the front of the gym, near the entrance, they placed a long wooden table about thirty feet long, flanked on both sides by wooden benches. I am guessing they also provided wireless several people were using laptops at the table. The table faces the front of the bouldering complex and provides a hub for resting, watching, doing homework and talking with friends. One climber related how she did her homework at the table a couple of times a week mixing in bouldering problems when she needed a break. I observed other people spend 45 minutes just sitting at the table talking. By chance I met a USC student several weeks later while he was visiting Denver. I asked him if he was a climber and he responded, I climb every occasionally, but often met his friends at Cliffs of Id even if he didn’t climb.” Several other gyms I visited featured ping pong tables, which always seemed to be busy and yet could be folded up and stored if needed. Another gym offered a co working type space. Not sure if that one will catch on, but there was no question in my mind that gyms that focused on creating community and a good place to hang out are destined to be busy. So…. time and money you spend to make your gym inviting to local customers by creating a space to congregate is well worth your...

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